Rule Yourself This Season with Under Armour’s Pioneer CoolSwitch Technology in New Spring/Summer 2016 Collection

U.S. high performance label Under Armour’s unprecedented cooling technology cools you down to empower you to perform better and longer

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UA CoolSwitch Compression shirt; UA Women CoolSwitch Capri Tights; UA CoolSwitch Run Short Sleeve T-shirt – specially created with Under Armour’s CoolSwitch technology to empower you to perform longer

MANILA, PHILIPPINES – A leader in the innovation of high-performance sportswear apparel, Under Armour brings sporting professionals and aspiring athletes a step closer to ruling oneself. An unprecedented edge to the fitness world, Under Armour’s CoolSwitch technology is unveiled in the new Spring/Summer 2016 Collection, hitting stores in mid-February.

With the tagline “You are the sum of all your training”, Under Armour’s Rule Yourself campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the constant push to better themselves. Under Armour constantly researches and innovates its sportswear apparel technology to aid athletes to take that extra leap, steel their willpower and be the best they can be. With the pioneering CoolSwitch technology, an exciting and highly anticipated innovation in the new Spring/Summer 2016 Collection, you are guaranteed to have an edge over others to excel in your personal fitness journey.

CoolSwitch Technology
CoolSwitch does exactly what its name states – it cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.


The first ingredient serves to pull heat energy away from the skin, providing an instant cooling sensation, while the second is activated by sweat – as an athlete begins to sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel also plays a functional role. The final ingredient is the same technology of that used in NASA spacesuits. In the process of changing phases from solid to liquid, this special material absorbs and stores heat energy within the binding agents in the ‘crystal’ print.

While each ingredient performs a specific function, it is the unique combination of these active ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active cooling capability. As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.

Clock That Last Lap

UA SpeedForm Gemini 2, created for breaking new distances

UA SpeedForm Gemini 2, created for breaking new distances


The UA SpeedForm® Apollo 2, designed for you to run fast

The UA SpeedForm® Apollo 2, designed for you to run fast

With a strong emphasis on running this season, Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them.

The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilises arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.

The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increases breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.

UA Streaker Tee
A new offering this season, the UA Streaker Tee consists of a moisture-wicking blend of spun polyester and elasterell, and is lightweight, anti-microbatic and comfortable. Its uniquely designed side seams reduce cling and chafing, and allows full stretch and recovery without absorbing sweat.

Making all Athletes Better
Committed to their aim of making all athletes better, Under Armour has also released new designs to the brand’s key ArmourVent™ and HeatGear® technology to provide ultra smoothness, enhanced ventilation and extreme comfort, as well as new designs for the UA Armour Bra. Updated design lines and trims have been made to Under Armour’s signature compression gear, where the new performance flex panel maximises mobility and relieves chafing and abrasion.

Under Armour’s Alter Ego line continues to ride on the superhero hype, with the upcoming releases of the Batman vs. Superman Collection and Captain America: Civil War Alter Ego Collection definitely pleasing fans of DC and Marvel characters. Feel invincible with the transformative power of film characters whilst donning Alter Ego training gear, to train with added conviction.

A selection of Under Armour’s Spring Summer Collection 2016

CoolSwitch
Cool Switch

Innovation to cool you down
Technology: CoolSwitch
Products: UA HG CoolSwitch Legging, UA HG CoolSwitch Comp Short, UA HG CoolSwitch Comp SS, UA CoolSwitch Run Singlet, UA CoolSwitch Run S/S, UA CoolSwitch Run 7” Short, UA HG CoolSwitch Comp SL, CoolSwitch Tank, UA HG CoolSwitch Capri, Coolswitch Run LS, UA HG CoolSwitch SS, Coolswitch Run Elbow SS, CoolSwitch Capri, UA HG CoolSwitch Tank, CoolSwitch Short, CoolSwitch SS T, CoolSwitch Capri, CoolSwitch SS, UA CoolSwitch Run Capri, UA CoolSwitch Run Half Tight, UA CoolSwitch Run Tight, UA HG CoolSwitch Comp LS

Under Armour’s unprecedented cooling technology, CoolSwitch, cools you down to empower you to perform better and longer.

Footwear

The UA SpeedForm® Apollo 2, designed for you to run fast

The UA SpeedForm® Apollo 2, designed for you to run fast

360-degree phenomenal feel

Technology: Charged Cushioning
Products: UA Charged Bandit, UA Charged One TR, UA Charged Step Back, UA Speedform Apollo 2, UA Speedform Gemini 2, UA Speedform Fortis Twist, UA Speedform Fortis Vent, UA Micro G Speed Swift, UA Charged Ultimate TR Low, UA W Charged Stunner TR

The Charged Bandit, Speedform® Apollo 2, Speedform Gemini 2 and SpeedForm Fortis feature Charged Cushioning that delivers superior impact protection, energy return, and adaptive support.


Apparel
Armourvent

Designed to keep you cool
Technology: ArmourVent™
Products: ArmourVent Tips Polo
Under Armour’s ArmourVent™ fabric is light and breathable, providing increased ventilation, faster dry times, and better durability without added layers of fabric.

Black out the sun
Coldblack

Technology: Coldblack®
Products: Coldblack Address Polo, Coldblack Address Stripe, Coldblack 1/1 Engineer Polo, Coldblack Ace Graphic Polo, Coldblack Chip in Stripe, Coldblack Even Polo, Coldblack Draw Polo
Engineered to give athletes an advantage in the most brutally hot conditions, Under Armour’s revolutionary Coldblack® technology reflects the heat of the sun, keeping you cooler and more comfortable.

The greatest Baselayer innovation
Heatgear
Technology: HeatGear®
Products: HeatGear Armour SS, HeatGear Armour LS, UA HG Armour Racer Tank, HG Armour Printed Racer Tank, UA HG Armour Shorty, UA HG Armour Printed Shorty, UA HG Armour Middy, UA HG Armour Printed Capri, UA HG Armour Crop, UA HG Armour Legging, HG Armour Engineered Legging, UA HG Armour Graphic Shorty, UA HG Armour PrintInset Crop
The original gear – the fabric that founder Kevin Plank dreamed up. HeatGear® wicks sweat and regulates your body temperature. Its thin and light fabric keeps you cooler, drier and faster while its “stealth” flatlock seams enhance feel and fit.

The elements will never get you down
Storm
Technology: Storm
Products: CC Storm Rival CP, CC Storm Rival Full Zip, UA Storm Launch Jacket, Storm Rival Novelty FZ, Storm Rival Novelty Jogger
Under Armour’s Storm technology encompasses a DWR finish that repels rain and snow, and protects against wind. Incredibly breathable and lightweight, you are protected from the elements without the bulk. Select from three levels of Storm according to your needs: water-repellant, water-repellant and windproof, or waterproof and windproof.

The hardest-working bras in sports
Armour Bra

Technology: Armour Bra®
Products: UA Eclipse Bra, UA Eclipse Printed Bra, Armour Bra

Built with Under Armour signature fabric innovations such as moisture-wicking fabric and strategic ventilation, the revolutionary Armour Bra® allows women to choose a band and cup size ensuring the perfect fit. Finally, the only bra made for consumers.

Technology to keep you warm in cool climates
Coldgear
Product Line: ColdGear®
Products: ColdGear Armour Legging
Under Armour’s ColdGear is brushed on the inside and smooth on the outside, and delivers superior warmth without weighing you down.


Men’s Accessories

UA Training Gloves: UA Renegade, UA Resistor Men’s, UA Flux Men’s
Wristbands: UA Performance Wristbands
Headwear: UA Headline Stretch Fit Cap, Blitzing II, Men’s UA Undeniable Cap, UA Original Skull II, Men’s UA Shadow 2.0, Men’s UA Mesh STR Cap, Men’s UA Print Blitzing Cap, Men’s UA Chambray STR, Men’s UA Mesh Knit Cap, Men’s UA Shadow Visor 3.0, Men’s UA Flash 2.0 Cap, Men’s Bball Core Cap, Men’s Bball Cap, Men’s UA Storm Run Cap, Men’s UA SC Snapback
Headbands: UA Performance Headband
Bags/Packs: UA SC30 Backpack
Socks: UA HeatGear Solo, UA HeatGear 3PK No Show, UA HeatGear 3PK Lo Cut, UA HeatGear 3PK Crew, UA Undeniable Crew, UA Resistor II Lo Cut, UA Resistor II Crew, UA Run Launch No Show, UA Run Launch Reflective Crew, UA Undeniable Camo Crew Socks
Golf: UA Webbing Belt, UA Range Webbing Belt, Men’s UA Driver Cap, UA Reversible Belt, UA Fairway Leather Belt, Men’s UA Tour Visor 2.0, Men’s UA Golf Mesh STR 2.0, Men’s UA Storm Golf Cap, Men’s UA Tour Cap 2.0, Caves Pro, Caves Synthetic, UA Undeniable Reflect Crew

Women’s Accessories

UA Training Gloves: UA Resistor Women’s, UA Flux Women’s, UA Fly Fast Visor
Wristbands: UA Tech Free Cut Headband
Headwear: UA CoolSwitch Cap, UA Flyfast Cap, Armour Solid Cap, UA CoolSwitch Cap, Armour Visor, UA Shadow Cap,
Headbands: UA CoolSwitch UPF Headband, Fly Fast Reflective Run HB, Fly Fast Reversible HB, UA CoolSwitch UPF Headband,
Bags: UA Watch Me Duffel, UA Run Belt, Armour On The Run Backpack, UA On The Run Tote,
Socks: UAW Solid 6 PKS No Show, UA Mini Graphic HB (6pk), UAW Run Launch No Show, UAW Armourstyle Solo, UA Essential Pattern No Show
Miscellaneous: UA CoolSwitch Arm Sleeves, UA Graphic Arm Sleeves

The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour brand houses and shop-in-shops from February 2016.
Under Armour in Philippines
Brand Houses
SM Megamall
Building A SM Mega Mall, EDSA Corner Julia Vargas Avenue, Mandaluyong, 1550 Metro Manila, Philippines

UP Town Center
2nd, UP Town Center, Katipunan Ave, Quezon City, 1108 Metro Manila, Philippines

Bonifacio High Street
Bonifacio High Street 9th Avenue, Bonifacio Global City, Taguig,Metro Manila, Philippines

For further information, please visit the Company’s website at www.ua.com.ph

Be Humble and Stay Hungry.

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